Concept

Go organic all the way

Have you ever noticed the composition labels on your towels and clothes?
"XX% Organic Cotton" means that the product contains organic cotton, but that doesn't necessarily mean it's a truly organic product.
We believe that an organic company should not only use organic materials but also follow sustainable processes in its production. This is the true mission of an authentic organic company.
In traditional towel manufacturing, chemicals like fabric softeners, absorbents, and bleaches are commonly used. We strive to minimize environmental impact by avoiding these chemicals whenever possible. We only use natural additives that are essential for the function of the towels.
The movement against excessive mass production and consumption is gaining momentum. At Tsubouchi Towel, we take action on social issues such as improving working conditions and respecting diversity. We are shifting from a linear economy to a circular economy.
Go organic all the way.
We deliver the finest organic towels from Imabari.

Organic Cotton

Organic cotton is grown through organic farming, making use of natural resources like the sun, water, and soil, without relying on chemicals or pesticides. This results in a low environmental impact and is better for both the planet and the human body. It’s a material that’s good for the earth and people alike.

bioRe organic project

bioRe cotton

The cotton yarns we use come from India, Tanzania, and Peru, produced through healthy organic farming practices free from child labor and unfair exploitation. They are certified by internationally recognized third-party certification organizations. As a member of NOC, we are deeply involved with the yarns sourced from India and Tanzania.

BioRe Cotton is produced through a project by REMEI in Switzerland, which not only purchases organic cotton but also creates systems that help local communities become self-reliant.

Organic Farming

Farmers naturally create compost fertilizers from vegetable residues and livestock manure, and use medicinal herbs (such as garlic and Indian neem) that repel insect predators to effectively control pests. Cotton is harvested by hand, with no need for pesticides, machinery, or power equipment. The REMEI project is known as one of the world’s largest and most advanced initiatives, supporting 5,000 contracted farmers.

Thanks to abundant labor and fair trade, these farmers can earn a living, repair their homes, raise livestock, and send their children to school. By selling cotton at higher prices through fair trade, they are able to improve their quality of life, all while safeguarding their health and well-being from the risks associated with pesticides and harmful chemicals.

Project Fund

REMEI established a foundation to support this project, which is managed through donations from corporations and individuals who align with its philosophy. In Japan, Panoco Trading takes the lead in managing the project. As a member of NOC, Tsubouchi Towels makes an annual donation to the project.